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Word of Mouth Marketing

A Countdown to the First Day of School — Six Marketing Strategies

A Countdown to the First Day of School — Six Marketing Strategies

It’s hard to believe that the first day of school is only a few weeks away. In fact, my boys start back on August 12. We just began our final summer vacation this week. We are visiting the Sleeping Bear Sand Dunes National Park near Traverse City, MI (Check out my personal Facebook page for […]

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A Conversation with Lane Rice About Word of Mouth Marketing

A Conversation with Lane Rice About Word of Mouth Marketing

During the past year, Lane Rice has served as the Director of Admissions at Covenant Classical School in Fort Worth, TX. She has worked alongside of Eric Cook, Head of School, to grow the school’s enrollment through a focused “grassroots” effort with their parents. I have had the opportunity to coach her through my Enrollment […]

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A Conversation with Matt Pulley About Word of Mouth Marketing

A Conversation with Matt Pulley About Word of Mouth Marketing

Word of Mouth Marketing, or as I call it—WOMbound Marketing—is the key ingredient for your school’s marketing strategy. A couple of months ago, two independent school admissions leaders chose to attend WOMM-U (Word of Mouth Marketing University) sponsored by WOMMA (Word of Mouth Marketing Association) in Chicago. Both of these leaders understand the power of […]

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A Trip to New York City and Implications for Marketing a Private School

A Trip to New York City and Implications for Marketing a Private School

This past weekend my wife, Janine, and I visited New York City. This trip was a Christmas gift for my wife. I gave her the choice to go anywhere in the U.S. for a long weekend and she chose New York City (she would have to choose one of the most expensive cities in the […]

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Three Ways to Use Facebook to Inspire Word of Mouth at Your School

Three Ways to Use Facebook to Inspire Word of Mouth at Your School

Facebook is a great social media site that should be part of your WOMbound marketing strategy. In some recent parent surveys I have conducted at schools, Facebook is the number one social media site that parents access. Recent survey results have shown that between 70% to 80% of parents utilize Facebook. Because of this, your […]

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WOMbound: A New Term for Word of Mouth Marketing

WOMbound: A New Term for Word of Mouth Marketing

I have been a huge proponent of word of mouth marketing. Why? Because word of mouth works and is the most effective way to reach customers. Many of my blog posts and presentations focus on this concept as it relates to word of mouth marketing in independent and faith-based schools. Word of mouth is always […]

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Parents as Advocates, Ambassadors and Word of Mouth Marketers

Parents as Advocates, Ambassadors and Word of Mouth Marketers

If you have been a regular reader of my blogs or if you have heard me speak at a conference, you will recognize that word of mouth marketing is one of the main strategies that I discuss. In fact, it is the subject of a webinar I will be facilitating next week (see details at the […]

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How One School Encouraged Current Students to Market to Their Friends

How One School Encouraged Current Students to Market to Their Friends

In our never-ending quest to implement the best school marketing strategies to reach prospective parents, it is important that we don’t forget the power of the student-to-student referral. Students themselves not only have influence with their parents in the choice of schools, they can also influence their friends. Current students can reach out to their […]

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Utilizing the Power of Brand Advocates to Market Your School

Utilizing the Power of Brand Advocates to Market Your School

Word of mouth is the number one way that prospective parents discover your school. It is the power of a referral that will drive your enrollment success more than any advertising campaign you can develop. The key to word of mouth marketing is to harness the power of your parents—your brand advocates. Because of this, […]

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How One School Launched a Parent Ambassador’s Program

How One School Launched a Parent Ambassador’s Program

I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]

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