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The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
One of the opportunities I enjoy is conducting focus groups at schools. While the schools are different in their focus and reach, the parents are typically consistent in their questions, expectations and decision making processes. I remember one father in a focus group meeting last year. He said that the way leaders should market a school is […]
Seven Mistakes Private Schools Make on Their Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
In the past week I have reviewed over 200 private school websites. Some of the websites are really good, and some of them are really bad. Your school’s website should be your number one marketing priority. It should be the strategic focus of your energy and resources in your school’s marketing and enrollment effort. In my […]
Going Mobile with School Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Website
Just the other day I was walking through the mall and saw a new store: Best Buy Mobile. I decided to browse through the specialized and much smaller mall version to see what they had to offer. I found three rows of cell phones and smart phones and a row of tablets. It’s amazing to see […]
It’s More Than a Pretty Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Website
Website design is very important for private schools. Your school’s website is the first impression that your prospective parents will see and it’s critical for your site to be well-designed and user-friendly. However, not only is it important for your website design to be attractive and compelling, there is a lot of work that should […]
