Blog
Social
Web-based Marketing Strategies
13 Ways to Tell Your School’s Story through Video
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Video is one of the best ways to tell your school’s story. Gone are the days of the professionally produced 10-15 minute video for private and independent schools. If anything, you need a much shorter video to showcase your school and some additional video vignettes. If you are planning to produce a short video produced […]
Conferences for Marketing and Admissions Leaders
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
I believe private school marketing and admissions directors should pursue professional development opportunities. It is important to continue to learn in your profession. By attending conferences and workshops you will have opportunities to learn best practices, hear ideas that have worked in other schools and organizations, and network with your peers. I want to share with you […]
Using Facebook Sponsored Stories to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
If you haven’t set up some Facebook ad campaigns for your school, you should. The process is rather simple and follows an intuitive process for setting up your ads. One of my favorite Facebook ad options is the sponsored stories page-like and post-post ads. Think of sponsored stories as a way to facilitate word-of-mouth to […]
Four Reasons Why Your School Needs a Facebook Welcome Page
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Web-based Marketing Strategies
There is so much more to Facebook than posting updates on your school’s wall. Many big businesses and brands have Facebook welcome pages. Only a few private schools have them. I just launched a Facebook welcome page for Enrollment Catalyst. You can check it out at www.facebook.com/enrollmentcatalyst (if you have already “liked” my page you will […]
Is Your School Likeable on Facebook?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Think back with me to your elementary years. Do you remember that special classmate you had a crush on and you wondered whether or not she or he liked you too? There were two strategies I would use to find out if she liked me. I would talk to her friends and float the idea […]
A Conversation with Brendan Schneider about Web-Based Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
A couple of weeks ago Jennifer Vigne, Director of Marketing and Development at Saint Stephen’s Episcopal School (www.saintstephens.org) and I had the opportunity to interview Brendan Schneider, Director of Admissions and Financial Aid at Sewickley Academy (www.sewickley.org). I was introduced to Brendan earlier this year through his blog: www.schneiderb.com. He regularly writes about his practical journey […]
Is Print Dead?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
This is a great question. In fact, I am often asked if print advertising in newspapers and magazines as well as printed marketing materials is dead for marketing private schools. My response? Yes and No. Let me explain.
Your School’s Online Presence
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies
When prospective parents search for your school online, what do they find? What happens when they use an online private school directory or a local business site? Do they find outdated or incorrect information? Old or even negative reviews? While many marketing and admissions directors are focused on improving their school’s website, online directories and […]
Using QR Codes in your School’s Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
It’s amazing how web-based technology is changing the way we do things. It is also significantly changing how we are marketing our private schools. While I have written a lot about web-based marketing strategies, I haven’t discussed QR codes. Until now.
Eight Web-Based Strategies for Every School’s Marketing Budget
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
It’s hard to believe that the 2011-12 budget year for schools will soon be here. July 1st typically marks the beginning of a new budget and a new infusion of marketing dollars. In my work with several schools coaching them in their enrollment and marketing effort, it is interesting to see how marketing budgets are […]
