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Web-based Marketing Strategies

A Countdown to the First Day of School — Six Marketing Strategies

A Countdown to the First Day of School — Six Marketing Strategies

It’s hard to believe that the first day of school is only a few weeks away. In fact, my boys start back on August 12. We just began our final summer vacation this week. We are visiting the Sleeping Bear Sand Dunes National Park near Traverse City, MI (Check out my personal Facebook page for […]

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An Inspiring and Creative Viral Video to Market a School

An Inspiring and Creative Viral Video to Market a School

Video is a powerful marketing tool for private schools. Video allows you to showcase your school in a creative way. While many school videos are typical, expected and look alike, some school leaders have tapped into their creative juices to produce something out of the norm and unexpected. This past week Gina Busk, Director of Admissions […]

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A Trip to New York City and Implications for Marketing a Private School

A Trip to New York City and Implications for Marketing a Private School

This past weekend my wife, Janine, and I visited New York City. This trip was a Christmas gift for my wife. I gave her the choice to go anywhere in the U.S. for a long weekend and she chose New York City (she would have to choose one of the most expensive cities in the […]

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Three Ways to Use Facebook to Inspire Word of Mouth at Your School

Three Ways to Use Facebook to Inspire Word of Mouth at Your School

Facebook is a great social media site that should be part of your WOMbound marketing strategy. In some recent parent surveys I have conducted at schools, Facebook is the number one social media site that parents access. Recent survey results have shown that between 70% to 80% of parents utilize Facebook. Because of this, your […]

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A Case for Developing Your School’s Online Content Strategy

A Case for Developing Your School’s Online Content Strategy

Content is king for your school’s online marketing strategy. Think about it. What do people see, read, view or listen to on the web? Content. Because of this, you really need a content marketing strategy. And, I am afraid that most school marketing leaders don’t have one. In fact, most can’t keep up with key […]

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A Can’t Miss Summer Conference on Inbound Marketing for Schools

A Can’t Miss Summer Conference on Inbound Marketing for Schools

I first met Brendan Schneider virtually through his blog, www.schneiderb.com. I quickly discovered that we are both passionate about helping schools grow by using inbound marketing strategies that work in today’s world. And, we also have a common affinity for cheering on the Pittsburgh Steelers! What I appreciate about Brendan is that he writes about his […]

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Three Creative and Compelling School Marketing Videos

Three Creative and Compelling School Marketing Videos

Videos are a very important component of your school’s marketing and enrollment strategy. A video can provide an emotionally compelling overview of your school that will help draw the prospective parent to your campus. It can tell the story of your school in a way that can’t be shown in pictures or written in words. […]

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Facebook’s Three-fold Purpose for your School and 10 Ideas to Try

Facebook’s Three-fold Purpose for your School and 10 Ideas to Try

Whether you like it or not, Facebook is a great place to connect your current and prospective parents to your school. Facebook has a three-fold purpose in your school’s marketing strategy. First, Facebook can be a great place to tell the story of your school. Marketing and Admissions Directors that only focus on highlighting events […]

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Telling Your School’s Story IS your Main Marketing Strategy

Telling Your School’s Story IS your Main Marketing Strategy

I believe that the best way to market your school is through stories. Think about it. All of life is a series of continuous stories that build upon one another. We live in a story. We relate to stories. We love to listen to stories. And, we can see ourselves in a story. Everyone loves a […]

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Getting Found Online — The Case for SEO for your School’s Website

Getting Found Online — The Case for SEO for your School’s Website

Investing in a high quality website is one of the most important marketing initiatives and budget priorities you should make at your school. Your website is more important that any printed piece, advertisement or any other marketing strategy. What’s interesting about this investment in a website is how schools and the marketing companies that design […]

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