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Web-based Marketing Strategies

Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Last week I had the opportunity to present a keynote presentation at the NYSAIS Admissions Conference at the Mohonk Mountain House (see my Instagram account for pictures of this incredible place!). My presentation, entitled “Putting the WOW into your School’s WOM,” was recorded and is available on the NYSAIS website lifestream link (it was recorded […]

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Upcoming AISAP Webinar: “Telling Your School’s Story Online”

Upcoming AISAP Webinar: “Telling Your School’s Story Online”

Independent, private and faith-based schools don’t tell their story very well. I see it all the time. Websites look the same. Facebook pages focus on events and announcements. Stories should bring your school to life through your students, parents, faculty and alumni. This should be the purpose of your website and social media channels. After […]

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#HappyinMemphis Viral Video by Harding Academy

#HappyinMemphis Viral Video by Harding Academy

I am sure that you’ve heard the song, “Happy,” by Pharrell Williams by now. It’s one of those feel-good, make you want to dance and smile songs! Just the other day, Allen Gillespie, from Harding Academy in Memphis emailed me. You might remember him from the Q&A interview post I did with him about his […]

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Expert Q&A: The Importance of SEO in School Marketing (Part II)

Expert Q&A: The Importance of SEO in School Marketing (Part II)

As we discussed in a previous blog post, search engine optimization (SEO) is one of the most effective online marketing strategies for schools. After all, SEO doesn’t just generate “free” traffic to your school’s website, it also helps you create the best possible user experience and relevant content for your site’s visitors. At this point, […]

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Expert Q&A: The Importance of SEO in School Marketing (Part I)

Expert Q&A: The Importance of SEO in School Marketing (Part I)

Often underestimated or ignored completely, I’ve found SEO to be a rather infamous topic of conversation when it comes to discussing marketing initiatives with my school clients. Yet, I find I cannot blame many schools for feeling the way that they do. After all, creating and implementing a comprehensive SEO strategy can be confusing and […]

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A Christmas Lip-Dub at Harding Academy — An Interview with Allen Gillespie

A Christmas Lip-Dub at Harding Academy — An Interview with Allen Gillespie

It’s hard to believe that Thanksgiving is behind us. And now, with just three weeks remaining, the rush is on for Christmas. In the Christmas spirit, I thought it would be timely to share a blog post about a Christmas lip dub entitled, Merry Christmas Memphis, that made a significant impact last year for Harding […]

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How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story

How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story

Heather Lambie is the Advancement Senior Associate at Admiral Farragut Academy in St. Petersburg, FL. I have known Heather for several years, working with her at her previous school and now following her in her new work at Farragut. She works along with Alison Lescarbeau, Advancement Director, whom I have also known for several years. […]

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Ten Things I Really Like About the Emma Willard School’s Website

Ten Things I Really Like About the Emma Willard School’s Website

I enjoy reviewing private school websites. Recently, in preparation for a workshop I presented at the AISAP Summer Institute, I reviewed over 400 school websites. My quest was simple. I was searching for school websites that stood out from the others. I also wanted to find ways that school’s were using their website to tell […]

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Using an Infographic to Market your School

Using an Infographic to Market your School

I still remember the focus group where a parent said that the best way to market a school is to share “real stats and real stories.” While I have written a lot about telling stories, I want to focus this post on sharing your stats as a key part of your school’s marketing strategy. Your […]

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Using Webinars in School Marketing

Using Webinars in School Marketing

Several weeks ago Brendan Schneider wrote a blog post about “Using Webinars in School Marketing.” Brendan is the Director of Admissions and Financial Aid at Sewickley Academy. Whether you agree with Brendan or not about dropping your traditional open house format in favor of webinars (you need to read his post to understand why he […]

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