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How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
Heather Lambie is the Advancement Senior Associate at Admiral Farragut Academy in St. Petersburg, FL. I have known Heather for several years, working with her at her previous school and now following her in her new work at Farragut. She works along with Alison Lescarbeau, Advancement Director, whom I have also known for several years. […]
Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Leadership,Marketing,School Growth
I like learning and hearing about school enrollment turnaround stories. Recently, one of my faithful blog readers, Ryan Bredow reached out to me about his school’s turnaround story. Ryan is the Director of Admissions and Marketing at Lutheran High School in Parker, CO. I asked Ryan to share his enrollment turnaround story in my blog […]
Using an Infographic to Market your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
I still remember the focus group where a parent said that the best way to market a school is to share “real stats and real stories.” While I have written a lot about telling stories, I want to focus this post on sharing your stats as a key part of your school’s marketing strategy. Your […]
A Countdown to the First Day of School — Six Marketing Strategies
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
It’s hard to believe that the first day of school is only a few weeks away. In fact, my boys start back on August 12. We just began our final summer vacation this week. We are visiting the Sleeping Bear Sand Dunes National Park near Traverse City, MI (Check out my personal Facebook page for […]
A Case for Developing Your School’s Online Content Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
Content is king for your school’s online marketing strategy. Think about it. What do people see, read, view or listen to on the web? Content. Because of this, you really need a content marketing strategy. And, I am afraid that most school marketing leaders don’t have one. In fact, most can’t keep up with key […]
How One School Encouraged Current Students to Market to Their Friends
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Word of Mouth Marketing
In our never-ending quest to implement the best school marketing strategies to reach prospective parents, it is important that we don’t forget the power of the student-to-student referral. Students themselves not only have influence with their parents in the choice of schools, they can also influence their friends. Current students can reach out to their […]
A Can’t Miss Summer Conference on Inbound Marketing for Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
I first met Brendan Schneider virtually through his blog, www.schneiderb.com. I quickly discovered that we are both passionate about helping schools grow by using inbound marketing strategies that work in today’s world. And, we also have a common affinity for cheering on the Pittsburgh Steelers! What I appreciate about Brendan is that he writes about his […]
Three Creative and Compelling School Marketing Videos
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Videos are a very important component of your school’s marketing and enrollment strategy. A video can provide an emotionally compelling overview of your school that will help draw the prospective parent to your campus. It can tell the story of your school in a way that can’t be shown in pictures or written in words. […]
How One School Launched a Parent Ambassador’s Program
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Retention,Word of Mouth Marketing
I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]
School Marketing Lessons From My Visit to the Apple Store
I remember when Apple computers first came out. I was in high school and we had an Apple IIe in one of my classes. During lunch and breaks, we would gather around the computer and play games. I don’t remember exactly what games we played but it is nothing like the games that my boys […]
