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Three Word of Mouth Marketing Strategies for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
I recently registered to attend the Word of Mouth Crash Course in Austin, TX, on May 10. This looks to be an idea-packed event that will be well worth my time (by the way, I have four 25% discount coupons if you are interested in joining me…just let me know!). I have been intrigued with […]
Nine Factors that Affect School Enrollment Growth
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth? Based on my experiences in working with private, Christian and independent schools throughout the country, […]
Seven Branding Mistakes Private Schools Make
Your school’s brand is critical for your marketing effort. In my years of working with private schools, I have seen brands of all types—from terrible ones to those that are outstanding. What is branding? Let me use two of my favorite quotes to define branding: “From a business point of view, branding in the marketplace […]
Conferences for Marketing and Admissions Leaders
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
I believe private school marketing and admissions directors should pursue professional development opportunities. It is important to continue to learn in your profession. By attending conferences and workshops you will have opportunities to learn best practices, hear ideas that have worked in other schools and organizations, and network with your peers. I want to share with you […]
Using Facebook Sponsored Stories to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
If you haven’t set up some Facebook ad campaigns for your school, you should. The process is rather simple and follows an intuitive process for setting up your ads. One of my favorite Facebook ad options is the sponsored stories page-like and post-post ads. Think of sponsored stories as a way to facilitate word-of-mouth to […]
The Ideal Campus Visit
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Customer Service,Marketing
Sometimes it is the little things that make a big difference. Most prospective parents looking at your school are also touring a couple of other schools in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things […]
Four Reasons Why Your School Needs a Facebook Welcome Page
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Web-based Marketing Strategies
There is so much more to Facebook than posting updates on your school’s wall. Many big businesses and brands have Facebook welcome pages. Only a few private schools have them. I just launched a Facebook welcome page for Enrollment Catalyst. You can check it out at www.facebook.com/enrollmentcatalyst (if you have already “liked” my page you will […]
A Better Way to Market Your School’s Open House
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Word of Mouth Marketing
Word of mouth marketing should occur naturally. When parents are satisfied with their experience at a private school, they will tell their friends. However, just because word-of-mouth should occur naturally, you should make every effort to facilitate it at your school. Facilitating word-of-mouth should be a marketing strategy you use to encourage prospective parents to attend your school’s […]
Three Ways to Ask Parents for Referrals to Your School
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Sometimes we have not because we ask not. I believe it is important to ask for referrals when you are marketing your private school. Think about all of the different groups of people you connect with and then develop a strategy to ask them for referrals. Prospective parents and brand-new parents can be one of […]
Is Your School Likeable on Facebook?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Think back with me to your elementary years. Do you remember that special classmate you had a crush on and you wondered whether or not she or he liked you too? There were two strategies I would use to find out if she liked me. I would talk to her friends and float the idea […]
