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Inbound Marketing
Expert Q&A: The Importance of SEO in School Marketing (Part I)
Often underestimated or ignored completely, I’ve found SEO to be a rather infamous topic of conversation when it comes to discussing marketing initiatives with my school clients. Yet, I find I cannot blame many schools for feeling the way that they do. After all, creating and implementing a comprehensive SEO strategy can be confusing and […]
Seven Ways to Showcase Your Students and Their Stories on Your School’s Website
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Inbound Marketing,Website
Isn’t it ironic that most school websites don’t tell stories of their students? In fact, most school websites don’t tell stories at all. Most school websites look the same. Your students are the reason why your school exists. It is also one of the reasons why a prospective parent or student might select your school. […]
How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
Heather Lambie is the Advancement Senior Associate at Admiral Farragut Academy in St. Petersburg, FL. I have known Heather for several years, working with her at her previous school and now following her in her new work at Farragut. She works along with Alison Lescarbeau, Advancement Director, whom I have also known for several years. […]
Ten Things I Really Like About the Emma Willard School’s Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies,Website
I enjoy reviewing private school websites. Recently, in preparation for a workshop I presented at the AISAP Summer Institute, I reviewed over 400 school websites. My quest was simple. I was searching for school websites that stood out from the others. I also wanted to find ways that school’s were using their website to tell […]
Using Webinars in School Marketing
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Inbound Marketing,Web-based Marketing Strategies
Several weeks ago Brendan Schneider wrote a blog post about “Using Webinars in School Marketing.” Brendan is the Director of Admissions and Financial Aid at Sewickley Academy. Whether you agree with Brendan or not about dropping your traditional open house format in favor of webinars (you need to read his post to understand why he […]
A Countdown to the First Day of School — Six Marketing Strategies
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
It’s hard to believe that the first day of school is only a few weeks away. In fact, my boys start back on August 12. We just began our final summer vacation this week. We are visiting the Sleeping Bear Sand Dunes National Park near Traverse City, MI (Check out my personal Facebook page for […]
An Inspiring and Creative Viral Video to Market a School
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies
Video is a powerful marketing tool for private schools. Video allows you to showcase your school in a creative way. While many school videos are typical, expected and look alike, some school leaders have tapped into their creative juices to produce something out of the norm and unexpected. This past week Gina Busk, Director of Admissions […]
A Case for Developing Your School’s Online Content Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
Content is king for your school’s online marketing strategy. Think about it. What do people see, read, view or listen to on the web? Content. Because of this, you really need a content marketing strategy. And, I am afraid that most school marketing leaders don’t have one. In fact, most can’t keep up with key […]
Facebook’s Three-fold Purpose for your School and 10 Ideas to Try
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies
Whether you like it or not, Facebook is a great place to connect your current and prospective parents to your school. Facebook has a three-fold purpose in your school’s marketing strategy. First, Facebook can be a great place to tell the story of your school. Marketing and Admissions Directors that only focus on highlighting events […]
