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Marketing Your School to Your Students

I just spent the past two days at Grace-St. Luke’s Episcopal School in Memphis, TN (www.gslschool.org). Enrolling around 500 students from pre-K to 8th grade, GSL has established itself with a solid academic reputation preparing students to enroll in competitive high schools in the Memphis area. While many things stood out from my visit, there […]

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Eight Web-Based Strategies for Every School’s Marketing Budget

It’s hard to believe that the 2011-12 budget year for schools will soon be here. July 1st typically marks the beginning of a new budget and a new infusion of marketing dollars. In my work with several schools coaching them in their enrollment and marketing effort, it is interesting to see how marketing budgets are […]

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The Fear of Online Posts for School Leaders

Recently, I was in a meeting with several school administrators and they were concerned about allowing comments from parents on a school blog. “What if someone says something bad?” They feared what a parent might post. The Web has created a new opportunity for the reader to express themselves which allows everyone else to see what […]

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The Disney Experience and Your School

Ten years ago, I moved from Michigan to Florida. I went from gloomy, cold days to the sun and warmth. One of the benefits of living in Florida has been the opportunity to go to Disney World. Since 2005, I have been an annual pass holder. I have now lost count of the number of […]

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An Association for Admissions Professionals

Professional development is important for today’s independent school admissions, enrollment or marketing director. The following are some resources that might be of interest to you that are provided by the Association of Independent School Admissions Professionals (AISAP). AISAP is the only organization of its kind—providing professional development for admissions professionals at independent and faith-based schools. The […]

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Developing Your School’s Word of Mouth Marketing Plan

The number one way that a parent discovers your school is through word of mouth. The prospective parent will hear about your school through a friend, current parent, alumnus or someone else that is connected with your school. The bottom line is that people will talk and they will talk about your school. A parent […]

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Six Books Every School Leader Should Read on Marketing

It’s hard to believe that summer is quickly approaching and the students will soon be on summer vacation. Summer brings the opportunity for reading and reflection. I like to read, especially now that I can quickly and easily download a book on my Amazon Kindle. Yesterday I presented a webinar on best practices in marketing to about […]

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The Head of School as Chief Marketer and Storyteller

Marketing begins at the top. Current parents and prospective parents want to hear from the head of school. Not only do they want to hear news, they want to hear stories about your school. The Head of School is the chief storyteller for your school. “The leader’s role in the organization can be that of […]

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Six Ways to Market Your School Through Your Parents

Whenever I conduct focus groups or a survey at a school to help develop a marketing plan, I always ask the parents how they first heard about the school. Their answer is consistently through the referral of someone else—typically your current parents. Your current parents are the most important marketers for your school. The following […]

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Going Mobile with School Marketing

Just the other day I was walking through the mall and saw a new store: Best Buy Mobile. I decided to browse through the specialized and much smaller mall version to see what they had to offer. I found three rows of cell phones and smart phones and a row of tablets. It’s amazing to see […]

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