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Private School Marketing Lessons from a Restaurant on Captiva Island

Private School Marketing Lessons from a Restaurant on Captiva Island

I am on a much-needed vacation this week with my wife, Janine. We are celebrating our anniversary on Captiva Island. The weather has been perfect. In fact, every night we have enjoyed a gorgeous sunset like the one you see in the picture. After traveling all throughout Florida, I think Captiva is the most beautiful […]

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Key Ingredients for Enrollment Growth at Calvin Christian School (Escondido, CA)

Last week I co-presented a webinar with Terry Kok, Superintendent of Calvin Christian School in Escondido, CA. This webinar was presented to over 70 school leaders that are members of Christian Schools International. Terry and I connected in 2010 when I had the opportunity to work with his school to conduct research and develop their […]

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An Inside Look at Enrollment Growth at Indian Rocks Christian School

An Inside Look at Enrollment Growth at Indian Rocks Christian School

Dr. Don Mayes, Superintendent of Indian Rocks Christian School in Largo, FL, met with me about a year ago to discuss the enrollment situation at his school. For the past five years, the enrollment had declined from 930 students in 2006-07 to a low of 693 in 2010-11. Obviously, he and his leadership team wanted […]

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A Conversation with Brendan Schneider about Web-Based Marketing

A couple of weeks ago Jennifer Vigne, Director of Marketing and Development at Saint Stephen’s Episcopal School (www.saintstephens.org) and I had the opportunity to interview Brendan Schneider, Director of Admissions and Financial Aid at Sewickley Academy (www.sewickley.org). I was introduced to Brendan earlier this year through his blog: www.schneiderb.com. He regularly writes about his practical journey […]

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Five Things Every Admissions Director Should Do Now

I feel tired. Perhaps it’s just because I am returning from an intensive two-day marketing planning retreat in Michigan? Perhaps it’s because I have worked hard during the past year to help several schools achieve results in their marketing and enrollment effort? Or perhaps it’s because my two boys recently started middle school and I […]

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Real Stats, Real Stories

This summer I had the opportunity to conduct several parent focus groups at an independent school. During my focus groups, I typically ask parents the following questions:

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Enrolling Parents in an Online World

For most schools, the application and enrollment process is coming to an end for this year. It won’t be long until you will begin work on retaining the students you just recruited as well as recruiting another new group of families for the 2012-13 year. As you consider best practices to implement in the next […]

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Capture the Moment

Capture the Moment

  • rick.newberry@enrollmentcatalyst.com
  • Blog,Marketing

Last weekend I took my two boys for a four-day trip to Orlando. And yes, we went to a water park each day and enjoyed floating in the lazy river. We also enjoyed going to Hollywood Studios. In fact, you can see a picture of me (front row) with my two boys (back row) riding […]

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Nine Ways Faculty and Staff Can Market Your School

When I was head of school, I always looked forward to the start of a new school year. The beginning of a new year typically starts with a week of kick-off meetings with the faculty and staff. The mood is positive as everyone returns from their summer and is focused for a new school year. This […]

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Enrollment Rises or Falls on Leadership

While there are many factors that affect enrollment, I believe that leadership is one of the most important. During the past few weeks I have been reminded that enrollment in private schools may rise or fall on the leadership of the head of school. Through some recent on-site visits at a couple of schools, it […]

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