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It’s Time to Survey Parents at your School, Part 1
- rick.newberry@enrollmentcatalyst.com
- Blog,Customer Service,Retention
One of the greatest influences on your school’s retention rate is parent satisfaction. When your parent satisfaction is high, your retention rate will correspond to this level. And, the converse of this is true—a lower level of parent satisfaction will correspond to a lower rate of retention. Retention is a measurement of your parent’s satisfaction […]
Four Reasons Why Your School Needs a Facebook Welcome Page
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Web-based Marketing Strategies
There is so much more to Facebook than posting updates on your school’s wall. Many big businesses and brands have Facebook welcome pages. Only a few private schools have them. I just launched a Facebook welcome page for Enrollment Catalyst. You can check it out at www.facebook.com/enrollmentcatalyst (if you have already “liked” my page you will […]
A Better Way to Market Your School’s Open House
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Word of Mouth Marketing
Word of mouth marketing should occur naturally. When parents are satisfied with their experience at a private school, they will tell their friends. However, just because word-of-mouth should occur naturally, you should make every effort to facilitate it at your school. Facilitating word-of-mouth should be a marketing strategy you use to encourage prospective parents to attend your school’s […]
Three Ways to Ask Parents for Referrals to Your School
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Sometimes we have not because we ask not. I believe it is important to ask for referrals when you are marketing your private school. Think about all of the different groups of people you connect with and then develop a strategy to ask them for referrals. Prospective parents and brand-new parents can be one of […]
You Can’t Afford to Lose a Student at Your School
Private schools exist to educate students. It’s obvious then that without students, the mission of the school can’t be fulfilled. As you think about retaining your students and families for another year, have you ever considered the value of the students enrolled at your school? Let’s consider a parent with a Kindergarten student enrolled in […]
Developing Your School’s Re-Recruitment Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
Retention and re-enrollment is on the mind of most school leaders. You can no longer assume that just because a family is enrolled this year they will return for another year. Because of this, we must focus our enrollment and marketing effort on re-recruiting current students and families back for another year. Re-recruitment is the […]
Door Busters, Black Friday and Re-Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
On the Saturday before Thanksgiving I stopped by Best Buy to pick up a birthday present for my son. When I pulled up to park, I couldn’t believe what I saw. There were three tents on the sidewalk forming the start of the Black Friday line. Can you believe it? Six days before Thanksgiving and […]
Is Your School Likeable on Facebook?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Think back with me to your elementary years. Do you remember that special classmate you had a crush on and you wondered whether or not she or he liked you too? There were two strategies I would use to find out if she liked me. I would talk to her friends and float the idea […]
The Importance of Signage in Marketing your School
I have been on many private school campuses. It always amazes me to find schools with poor signage along the road as well as directional signage on campus that fails to point the prospective parent to the main office and admissions office. In fact, just the other day, I visited a school and parked in […]
Ten Enrollment Strategies to Grow the Lower Grades
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
One of the trends I have seen in the private schools I have talked to in the last several months is stagnate or declining enrollment in the lower grades. For some schools experiencing an increase in enrollment, this has mainly occurred in the middle and upper school grades. I would like to ask two questions about […]
