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A Data-Driven Enrollment Analysis for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Financial Aid,Marketing,Retention
It’s back to school time. It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals? As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]
Mouth-to-Mouth – Your School’s Best Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
Now that I have your attention, the “mouth to mouth” image you might have isn’t the mouth-to-mouth I am talking about! Let me explain. It seems like all the talk on marketing a school today is about web-based strategies. From Facebook to Twitter to blogs to YouTube to the newcomer Pinterest, private school marketing and […]
The AISAP Summer Institute — Admissions Professional Development at its Best!
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Leadership
Last week I had the opportunity to attend and speak at the AISAP Summer Institute. Besides enjoying La Jolla and San Diego, the institute was an event to remember and recommend. The institute was held at the beautiful campus of La Jolla Country Day School. Every summer the institute is held in one of its […]
Don’t Take a Vacation from Facebook: Seven things to Post on Your School’s Page
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
I just returned home from vacation. I spent seven days in Gatlinburg, TN, with my family. We had a great time in the Smoky Mountains, whitewater rafting and at Dollywood riding the debut of the first wing coaster, Wild Eagle, in the U.S. From there, we drove to Sandusky, OH, to spend Saturday at Cedar Point. […]
The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
One of the opportunities I enjoy is conducting focus groups at schools. While the schools are different in their focus and reach, the parents are typically consistent in their questions, expectations and decision making processes. I remember one father in a focus group meeting last year. He said that the way leaders should market a school is […]
Marketing Your School by Giving “Stuff” Away
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Word of Mouth Marketing
One of the highlights from attending the Word of Mouth Crash Course was all of the free stuff that they gave away. After I registered for the conference, they sent me a copy of the Word of Mouth Marketing book. At the conference, I received a WOM backpack, free book, and two www.wordofmouth.org T-shirts. Andy […]
Four Photo Strategies to Tell Your School’s Story
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
A picture is worth a thousand words, a few likes on Facebook and the engagement of your fans online. I love pictures. I have a box of pictures on my top shelf stored away in a box. These pictures tell the story of my life—from the time that I was a baby, through high school […]
9 Strategies Presented at the Word of Mouth Crash Course
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Word of Mouth Marketing
Last week I attended the Word of Mouth Crash Course in Austin, TX. This one-day conference provided an intense program of rapid-fire sessions by some of the leaders in the word of mouth marketing movement. This conference provided marketing strategies applicable at a private school. One of the highlights for me was meeting Andy Sernovitz, […]
An Admissions Strategy to Reach Out to Feeder Schools
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Word of Mouth Marketing
One of the strategies that private school admissions directors often consider is how to effectively reach out to feeder schools. The question I hear private school admissions directors and marketing committees ask: “How can we provide awareness at our key feeders to attract their families to our school?” Most often the strategies are centered on […]
Marketing and Enrollment Resources for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.” As part of […]
