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The LCS Talkers Program – An Innovative Word of Mouth Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,School Growth,Word of Mouth Marketing
Every school has talkers—parents, alumni, grandparents and friends that talk about their school. Sometimes these conversations are positive while at other times it can be negative. They will talk about what they have experienced or have heard from someone else about their school. While you can never control these conversations, you do have an opportunity to be proactive […]
Pittsburgh Steelers, Spirit Wear and Private Schools
Last Christmas I gave each of my boys the choice to go on a weekend trip sometime this year wherever they wanted to go. It was their choice. My youngest son’s first choice was Pittsburgh. Of all the places that he could have picked, he chose Pittsburgh. Why? Well, he is an avid Pittsburgh Steelers […]
Telling Your School’s Story IS your Main Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
I believe that the best way to market your school is through stories. Think about it. All of life is a series of continuous stories that build upon one another. We live in a story. We relate to stories. We love to listen to stories. And, we can see ourselves in a story. Everyone loves a […]
Your School’s Marketing and Enrollment Stories of Success
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
I am on vacation this week. My wife and I have been enjoying the week on the beach on Captiva Island, FL. Captiva is one of my favorite places to visit in Florida and I highly recommend it as a vacation destination. Just the other night we bought dessert at The Bubble Room and enjoyed eating our […]
Getting Found Online — The Case for SEO for your School’s Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Investing in a high quality website is one of the most important marketing initiatives and budget priorities you should make at your school. Your website is more important that any printed piece, advertisement or any other marketing strategy. What’s interesting about this investment in a website is how schools and the marketing companies that design […]
Enrollment Growth at Lakeland Christian School in 2012-13
Over the past decade, enrollment growth at Lakeland Christian School (LCS) had surged to 1,110 students, while an eye-opening $23 million had been dedicated to facility expansion. As with many private schools across the United States, however, LCS’s steady growth proved no match for the rapidly decelerating economy. In 2011-12, LCS’s enrollment had declined to […]
Seven Blogging Lessons for Marketing Your Private School
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Website
As you think about the power of blogging for your school, I wanted to share with you some advice based on what I have experienced and seen in the marketing strategies of private schools. First, to be effective in blogging, a new article should be written and published at least once a week on the […]
Five Reasons to Start a Blog on Your School’s Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
I’ve been blogging now for just over a year. When I first started I really didn’t know what I was doing. I just jumped in and started writing. My goal was to try to write a blog post once a week. And, for the most part, I have been able to keep up with that […]
Private School Marketing Lessons on Love
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
I enjoyed hearing Andy Sernovitz share three lessons on love at the Word of Mouth Crash Course earlier this year (www.wordofmouth.org). He said, “Essentially, word of mouth marketing works when there is love — a love between someone and a product or service.” First, he said that new love is powerful; it makes you talk. […]
Lip Dubs for Private Schools and An Example from Yale
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Marketing your school should inspire and ignite your creativity. With so many tools available for your use and creative people all around you, there are many innovative ways that you can market your school. Take the idea of a “Lip-Dub” for example. A lip dub is a type of video that combines lip synching and audio […]
