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Barnesville School of Arts & Sciences Partners with Enrollment Catalyst
Please welcome The Barnesville School of Arts & Sciences as a new partner in the Enrollment Catalyst Program. Barnesville is an independent private school in Montgomery County, Maryland, offering innovative preschool through 8th grade programs. The school offers a broad-based educational experience that integrates the arts with science, technology, and nature while fostering a culture of […]
Storytelling on your School’s Website — An Interview with Finalsite’s Tim McDonough
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Website
Tim McDonough is the Director of Client Success at Finalsite. I have known Tim for several years as we have crossed paths at many conferences. Recently, I had the opportunity to interview Tim about Finalsite’s website work with schools and how storytelling is a key component of a school’s Web strategy. What are the most […]
A Private School Secret Shopping Experience
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Recently, I conducted a “secret shopper” project for one of my school clients. I hired an associate to act as a prospective parent in this private school secret shopping experience. She began her search by looking for schools on the Web. Then, she contacted about 7-8 schools through their website inquiry forms and placed phone […]
Rick Newberry to Speak at FL Christian School Conference
Dr. Rick Newberry will be speaking at the upcoming Strengthening Christian Schools Conference in Largo, FL (St. Petersburg area). The conference will be held at Indian Rocks Christian School (First Baptist Church) on Thursday and Friday, February 5-6. Rick will be presented two 3-hour sessions (sessions are repeated). His session is entitled: Get S.M.A.R.T (Strategic […]
Top Private School Marketing Blog Posts – 2014 in Review
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
It’s hard to believe that 2014 is over. I hope that you had a great year. As I look back over 2014, I am thankful for the continued opportunity that I have had to impact schools in their enrollment and marketing effort. Thank you for following me along the way! Last year I spoke at […]
Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,School Growth,Web-based Marketing Strategies
A few weeks ago while speaking at the AISAP Roundtable in Savannah, I had the opportunity to meet Amanda Ledbetter. Amanda is the Admissions Director at Oakbrook Preparatory School in Spartanburg, SC. Earlier this year she involved the students at Oakbrook Prep to produce an innovative and memorable version of “Be Our Guest” to use in […]
The Eastern Christian WOM Marketing Campaign Takes Off
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Inbound Marketing,Marketing,Website
In August, at an enrollment and marketing planning retreat at Eastern Christian School that I facilitated, the team came up with the idea of purchasing a drone. I must admit that this was a first for me! Eastern Christian is the first school that I have worked with that is using a drone as part […]
The Importance of Photography in School Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Website
Photography is an essential ingredient that you must consider in your marketing strategy. Without quality photos, you will miss an opportunity to showcase your school online and in print. Bob Thompson, a professional photographer for 22 years in Tampa, FL, specializes in school marketing photography. I have worked with Bob to coordinate several photo shoots […]
A Couple of Admissions and Marketing Rants
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Leadership,Marketing,Marketing Position
There has been something bothering me for a while that I need to get off my chest. There are two things that really bug me in independent and faith-based, private schools. First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department. Isn’t it ironic that […]
It’s Time for You to Get S.M.A.R.T.
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,School Growth,Web-based Marketing Strategies,Word of Mouth Marketing
This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]
