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Part 1 – From Google to ChatGPT: How AI Is Changing the Way Parents Search for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
For years, when parents began the journey of looking for a private school, their first stop was almost always Google. They’d type in phrases like: The results would lead them to a list of schools, Google Maps listings, review sites, and perhaps a few ads. Your goal as a school marketer was clear: rank high […]
What School Leaders Can Learn from “The Parody Principal” Going Viral
- rick.newberry@enrollmentcatalyst.com
- Blog
This week, the national spotlight found its way to a small but mighty corner of Indiana. Mike Allen—Superintendent of Evansville Christian School and self-described “Parody Principal”—has gone viral for his school-themed music video spoofs that bring laughter, levity, and leadership to a Christ-centered school community. From CNN to YouTube, Mike’s joyful approach is resonating far […]
6 First Impressions that Matter Most in Enrollment Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog
You never get a second chance to make a first impression—and in private school enrollment marketing, that first impression can make or break a family’s decision to take the next step with your school. From the very first click on your website to the moment a student walks through your doors on the first day, […]
Top 8 Priorities Every Admissions and Marketing Director Should Tackle This Summer
- rick.newberry@enrollmentcatalyst.com
- Blog
Recently, I shared 10 always‑on strategies every private school admissions and marketing director should build into their systems—year-round habits that drive consistency. This post isn’t about those long-term routines. Instead, it’s about summer action, taking advantage of a quieter season to wrap up this year well and prepare for a strong fall launch. 1—Review and […]
10 Always-On Strategies Every School Needs in Admissions and Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog
In my work with schools across the country, I often see a pattern: when things get busy or uncertain, marketing and admissions efforts shift into reaction mode. That’s understandable—but not sustainable. That’s why Andy Lynch and I dedicated a recent Show & Tell Show to sharing 10 “always-on” strategies. These are practices that don’t depend on the season […]
If You’re Not Asking, You’re Assuming: Why Every School Needs Surveys
- rick.newberry@enrollmentcatalyst.com
- Blog
In today’s competitive market, private schools can’t afford to guess how their families and staff are feeling. Yet far too often, school leaders operate on assumptions rather than insights. The most successful schools don’t just lead—they listen. And one of the most powerful ways to listen is through intentional, well-executed satisfaction surveys for both parents […]
No Magic Wand: The Key to Enrollment Marketing Success
- rick.newberry@enrollmentcatalyst.com
- Blog
Many school leaders searching for enrollment growth and marketing success hope for a quick fix—a single, magical solution that will transform their numbers overnight. Whether launching a new ad campaign, redesigning the website, or hosting a special event, it’s tempting to believe that one initiative alone can drive sustained success. But the truth is, there […]
Why Your School Should Post Tuition on Your Website
- rick.newberry@enrollmentcatalyst.com
- Blog
A recent debate has emerged among private and faith-based schools: should tuition be posted online? Recently, Andy Lynch, CEO of Tassel, and I discussed this topic during our Show & Tell Show on “Dialing in your Admissions Section of Your Website.” We both believe that schools should intentionally post tuition rates on their website within […]
10 Costly Enrollment Marketing Mistakes Schools Keep Making
- rick.newberry@enrollmentcatalyst.com
- Blog
One of the unique advantages I have is working with schools across the country. And let me tell you—I’ve seen it all. Schools pour time, effort, and money into admissions and marketing, yet I often see the same critical mistakes repeated over and over again. These missteps can cost you prospective families, waste your budget, […]
The Power of Online Reviews: A Strategy for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
Every year, I conduct hundreds of focus group meetings with parents in schools. Parents emphasize the importance of online reviews when considering a school. These authentic accounts from current and former parents provide invaluable insights for prospective families. Online reviews are not just a passive part of your school’s online presence; they are a strategic […]
