AI Catalyst Training Program

Practical AI Training for Admissions & Marketing Teams

Learn how to apply AI—clearly, responsibly, and effectively.

Most private schools know AI is changing admissions and marketing.
Very few know how to actually use it well.

The AI Catalyst Training Program, led by Dr. Rick Newberry, is a hands-on, practical training designed specifically for private schools. This program helps admissions and marketing teams confidently use ChatGPT and Custom GPTs to support enrollment growth, retention, and communication—without adding staff or complexity.

This is not theory. This is applied training built from real work with real schools.

What Your School Will Have by the End of the Program

By the end of the AI Catalyst Training Program, your school will:

• Confidently use ChatGPT for admissions, marketing, and parent communication

• Have a functioning, school-specific Brandbot that ensures consistent voice and messaging

• Use multiple ready-to-go Custom GPTs for enrollment, retention, and content creation

• Know how to create, refine, and expand GPTs internally—without outside vendors

• Reduce repetitive work while improving clarity and consistency across communications

Who This Program Is For

This program is designed for:

• Heads of School

• Admissions Directors and Staff

• Marketing Directors and Staff

• Enrollment Teams

• School leadership teams exploring AI responsibly

No technical background is required.

Training Dates

The AI Catalyst Training Program will be delivered live on the following dates:

• Session 1: [Date – TBD]

• Session 2: [Date – TBD]

• Session 3: [Date – TBD]

Live participation is encouraged for the best experience. All sessions will be recorded and made available on-demand for participants who are unable to attend live or who wish to review the material.

Program Format

• Three live 60-minute training sessions

• One optional bonus implementation & Q&A session

• All sessions are recorded and available on-demand

• One flat fee for your entire admissions and marketing team

• This program uses ChatGPT exclusively
  (Participants will need a paid ChatGPT individual or team account to fully participate.)

Technology Requirements

The AI Catalyst Training Program is built exclusively around ChatGPT.

To fully participate in the training—and to create, customize, and use Custom GPTs—each participating school will need access to a paid ChatGPT individual or team account. This ensures participants can build and use the tools demonstrated during the live sessions.

No additional platforms or software are required.

What You Will Learn

Participants will learn how to:

• Understand how ChatGPT works—and how to use it well in a school context

• Write prompts that produce accurate, usable outputs

• Apply AI to admissions communication, marketing content, and retention strategies

• Create and customize Custom GPTs for their school

• Build a school-specific Brandbot that becomes the foundation for future GPTs

• Expand AI use strategically across departments

Training Sessions

Session 1: Foundations — Using ChatGPT with Confidence

60 minutes

• What ChatGPT is (and isn’t) for private schools

• How ChatGPT actually works—and why it matters

• Setting up and using ChatGPT effectively

• Prompting frameworks for admissions, marketing, and communication

• Live demonstrations using real school scenarios

Outcome: Participants gain clarity and confidence using ChatGPT immediately.

Session 2: Custom GPTs & Building Your School Brandbot

60 minutes

• What Custom GPTs are and why they matter for schools

• How to set up a Custom GPT step-by-step

• How to copy and customize proven GPT frameworks

• Introduction to proprietary Enrollment Catalyst GPTs

• Guided creation of your school’s Brandbot

Outcome: Each school begins building a functional Brandbot they can use immediately.

Session 3: Live GPT Creation & Practical Application

60 minutes

• Group-selected Custom GPT built live during the session

• How to write effective GPT instructions

• Refining, testing, and improving GPTs

• Expanding use cases for admissions, marketing, and retention

Outcome: Schools leave knowing how to create and improve GPTs independently.

Bonus Session: Implementation & Q&A

60 minutes (Optional)

• Troubleshooting GPTs

• Refining Brandbots

• Expanding AI use cases

• Open Q&A based on participant needs

What Your School Receives

• Three live 60-minute training sessions

• Bonus implementation & Q&A session

• Recordings of all sessions

• Access to 5–7 proprietary Enrollment Catalyst GPTs, including:

  • Retention Strategy Analyst, Reviewer & Planner

  • Catalyst Content Multiplier

  • StorySocial Pro

  • Admissions One-Off Email Builder

  • Admissions Lead Nurture Email Builder

  • Enrollment Catalyst Blog Idea & Content Planner

  • Enrollment Catalyst GPT Builder

  • Brandbot Builder

• Creation of your school’s Brandbot

• All GPTs built during live sessions

• Private Facebook Group access

• One flat fee for your entire team

Investment & Enrollment

$397 per school
(One flat fee for your entire admissions and marketing team)

This price reflects an introductory launch rate for the AI Catalyst Training Program.
This program will not be offered at a lower price in the future.

Enrollment is limited to ensure a high-quality, interactive training experience.

Ready to Get Started?

If your school is ready to move beyond AI curiosity and begin using AI intentionally and responsibly, the AI Catalyst Training Program will provide the clarity, tools, and systems to move forward with confidence.

Register Your School by completing the form below and paying the registration fee

Learn More by emailing Rick Newberry