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September, 2025Archive for
Story Stops: Turning Campus Tours into Compelling Experiences
- rick.newberry@enrollmentcatalyst.com
- Blog
A campus tour should be more than a pleasant walk around your school with a list of facts. Too often, tours become an information dump—a regurgitation of details that families could easily find on your website or in a brochure. The truth is, families aren’t coming for facts; they’re coming to feel and connect with […]
Stop Losing Families: 9 Follow-Up Mistakes to Eliminate Today
- rick.newberry@enrollmentcatalyst.com
- Blog
Every time a prospective family inquires about your school, they’re essentially raising their hand and saying, “We’re interested.” But here’s what I see too often. Schools work hard to generate inquiries, then drop the ball on what happens next. It’s not usually intentional. It’s just that follow-up doesn’t feel urgent until your enrollment numbers stall. […]