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August, 2025Archive for
Why Every School Needs a New Parent Survey
- rick.newberry@enrollmentcatalyst.com
- Blog
When new families enroll in your school, they bring with them a fresh perspective. They’ve just completed their admissions journey, evaluated other schools, and chosen yours. That moment of decision and the first weeks of school represent a golden opportunity to learn what motivated them, how they found you, and how well your onboarding experience […]
AI Search Optimization – 7 Strategies to Boost Your School’s Visibility in AI Search
- rick.newberry@enrollmentcatalyst.com
- Blog
In Part 1 of this series, I explored how prospective parents are shifting from Google searches to AI tools like ChatGPT, Perplexity, and Google Gemini to research schools. Instead of scrolling through pages of search results, they’re asking direct questions and receiving instant, summarized answers. This shift is both a challenge and an opportunity. It […]
Part 1 – From Google to ChatGPT: How AI Is Changing the Way Parents Search for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
For years, when parents began the journey of looking for a private school, their first stop was almost always Google. They’d type in phrases like: The results would lead them to a list of schools, Google Maps listings, review sites, and perhaps a few ads. Your goal as a school marketer was clear: rank high […]
What School Leaders Can Learn from “The Parody Principal” Going Viral
- rick.newberry@enrollmentcatalyst.com
- Blog
This week, the national spotlight found its way to a small but mighty corner of Indiana. Mike Allen—Superintendent of Evansville Christian School and self-described “Parody Principal”—has gone viral for his school-themed music video spoofs that bring laughter, levity, and leadership to a Christ-centered school community. From CNN to YouTube, Mike’s joyful approach is resonating far […]