The Complete Solution for your School Ambassador Program

In my new e-Book, I discuss the 9 Drivers of Word of Mouth. People are one of the most important drivers of word of mouth.

Seems obvious, doesn’t it?

All of the eight other drivers drive people to share word of mouth. These people are your parents, faculty, staff, board members, students, alumni and anyone else that has connected with your school.

Have you ever thought about how you can effectively use these people to drive more positive word of mouth?

A common strategy that admissions and directors will put into place is a school ambassador program. Most ambassador programs are focused on assisting admissions with open houses and connecting with new families in mentor family relationships. While this can be an important component of your program, I believe that many ambassador programs miss the opportunity to drive more word of mouth. The programs I have seen aren’t externally focused to inspire reach into the school’s community.

We all know that word of mouth is the number one way that parents discover a school. While we all know this to be true, we do so little to intentionally inspire more word of mouth.

Do you have an ambassador program at your school? If so, is it effective?

Or, perhaps you have thought about launching a program, but you don’t know where to start.

During the past decade, I have partnered with hundreds of schools to successfully launch and implement a parent ambassador program that inspires more word of mouth.

Are you ready to put this word of mouth marketing strategy in action?

For the first time, I am pleased to offer my new comprehensive School Ambassador Program as a stand-alone solution for you and your team. Through this program, I will show you how to effectively inspire your ambassadors to tell their story and to reach their friends in the community. This is the same coaching that I provide school leaders through my Enrollment Catalyst Program.

You will receive everything you need to develop and implement your word of mouth marketing plan through an intentional Ambassador Program that focuses on building your FAN network. This network is a core strategy that you can implement to utilize your parents to effectively reach your community and grow your school’s enrollment. You will receive the following in this program:

  • 13 recorded lessons and training videos led by me
  • Bonus content added in the future
  • Membership section to view lessons and materials
  • Step-by-step guide to implement your program
  • Materials to prepare for your program launch
  • Access to the Enrollment Catalyst Inner Circle private Facebook group
  • Bonus Net Promoter Score Survey conducted by Enrollment Catalyst

The School Ambassador Program is a complete solution providing you with the training, materials, and support you need to launch a successful word-of mouth marketing program at your school. The 13 recorded lessons include the following content:

  • Introduction to Word of Mouth Marketing
  • 9 Drivers of Word of Mouth
  • 12 Mistakes Leaders Make with Ambassador Programs
  • A Framework for your WOMbound Campaign
  • Launching Your Ambassador Program
  • Ask Your Ambassadors to do Three Things
  • Teams for Your Ambassadors
  • Planning Your Launch Meeting
  • Planning Your Launch Agenda
  • After the Launch Meeting
  • Tools for Your Ambassadors
  • Rewarding Your Ambassadors
  • Net Promoter Score Survey

For $897, you will receive complete access to the recorded lessons that includes in-depth training and the support you need to launch your School Ambassador Program.

In addition, you will receive the bonus of a Net Promoter Survey that will be conducted by Enrollment Catalyst at any time during the school year. This survey will measure the strength of your school’s word of mouth. The regular price for this survey alone is $750.

During the month of October, I am offering a $100 discount off of the regular price. For a total of $797, you will receive the School Ambassador Program and a Net Promoter Score Survey that will be conducted by Enrollment Catalyst. Use the coupon code, Catalyst100, for your discount.

This is an incredible value for a program that will become your number one marketing strategy. Click to take advantage of this incredible offer today. Please contact me directly at if you have any questions about this program.