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Customer Service

An Interview with Donna Cutting — The Celebrity Experience

An Interview with Donna Cutting — The Celebrity Experience

I am looking forward to Donna Cutting’s webinar on Thursday, September 14, at 2pm EDT: “Rolling Out the Red Carpet — Creating an Intentional Student and Customer Experience.” Donna will share her expertise on customer service and how it applies to your school. I believe that every should leader should read her books and learn from […]

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Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience

Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience

Are you rolling out the red carpet at your school? Are you creating an intentional student and customer experience? On Thursday, September 14, at 2pm EDT, I have invited Donna Cutting to present a free webinar on “Rolling Out the Red Carpet: Creating an Intentional Student and Customer Experience.” Donna is the Founder & Chief […]

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The Ideal Campus Visit at Your School

The Ideal Campus Visit at Your School

Sometimes the little things make a big difference. Most prospective parents looking at your school are also visiting a couple of other options in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things that stand out […]

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Three Schools Roll Out the Red Carpet

Three Schools Roll Out the Red Carpet

As I travel and visit schools all across the U.S., I have the opportunity to see schools that stand out—as well as some that don’t. In a crowded school market it is critical for schools to stand out. Donna Cutting refers to this in her book, The Celebrity Experience, as “rolling out the red carpet.” […]

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The Ideal Campus Visit

The Ideal Campus Visit

Sometimes it is the little things that make a big difference.  Most prospective parents looking at your school are also touring a couple of other schools in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things […]

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It’s Time to Survey Your Parents, Part 2

It’s Time to Survey Your Parents, Part 2

Building on my previous blog post, I want to continue our discussion on the use of parent satisfaction surveys in private schools. We will examine the timing of your survey, the response to expect, the delivery method to consider, and the results to communicate.  Survey Timing Parent surveys can be launched any time throughout the […]

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It’s Time to Survey Parents at your School, Part 1

It’s Time to Survey Parents at your School, Part 1

One of the greatest influences on your school’s retention rate is parent satisfaction. When your parent satisfaction is high, your retention rate will correspond to this level.  And, the converse of this is true—a lower level of parent satisfaction will correspond to a lower rate of retention.  Retention is a measurement of your parent’s satisfaction […]

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The Disney Experience and Your School

Ten years ago, I moved from Michigan to Florida. I went from gloomy, cold days to the sun and warmth. One of the benefits of living in Florida has been the opportunity to go to Disney World. Since 2005, I have been an annual pass holder. I have now lost count of the number of […]

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Roll Out the Red Carpet

Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]

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Standing Out in a Crowded School Market

Let’s face it the school market is very competitive. Parents have many choices when it comes to selecting a school for their child. While it is essential to communicate and showcase your school’s strengths and unique benefits, it is also critical for your school to stand out. Exceptional customer service can help your school stand […]

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