Five Reasons to Start a Blog on Your School’s Website

I’ve been blogging now for just over a year.

When I first started I really didn’t know what I was doing. I just jumped in and started writing.

My goal was to try to write a blog post once a week. And, for the most part, I have been able to keep up with that pace.

What’s remarkable about blogging is that people, like you, actually read what I have to say. Thank you! When I first started, no one even knew that I had a blog. Now, people actually open up the email, read the post on Facebook, Twitter or LinkedIn, or read it when it is shared from someone else.

I now have exposure that only a blog can bring to me. It provides a platform for me to share content that school leaders, admissions directors and marketing directors are interested in reading.

And you know what’s really cool? Every time I write a new blog post, the traffic to my website more than doubles on that day. Did you catch that? My Enrollment Catalyst website receives over 50% more traffic on a day that I blog. (This means that I should blog more!)

Why am I sharing this with you?

I believe that blogging is one of the most effective marketing strategies for your school. It is essential. Schools that have blogs will have the advantage in their marketing efforts.

However, I am surprised how few schools are using this strategy.

I want to share with you five reasons why you should start a blog on your school’s website:

1. A blog will provide an opportunity for you to share dynamic content on the Web. Just think, you have the opportunity to publish anything you want about your school, or anything related to education, on the Web and on your website. A blog is one of the today’s best content marketing tools.

2. A blog will increase traffic to your website. In HubSpot’s research, they found that a blog will increase visitors to your website by 55%. This is exactly what I found to be true.

3. A blog will provide significant search engine optimization (SEO) value for your school and school’s website. You can strategically focus on creating keyword rich content through your blog posts.

4. A blog will give you a platform for your school to share some content of value to your community and to the world. While you might be tempted to use your blog for self-promotion, don’t. Your blog should focus on content and stories that are useful for your internal and external community.

5. It’s fun. That’s right, blogging can be fun especially if you like to write and tell stories. And, if you don’t, I am sure that there is at least one person at your school that can!

So, if you haven’t already included blogging in your school’s marketing strategy, you need to do it. This is one key strategy that you don’t want to leave out of the mix this year.

Have you launched a blog on your website?

If you have a blog, please share it here and explain how it is working for your school.

6 Responses to Five Reasons to Start a Blog on Your School’s Website

  1. I recently started a blog on AOL’s Patch.com. I am clear that I am an employee of the school, and all my posts will tie into school-related matters, but they are also informative in general about education and parenting.

    My first post received several comments from parents that are first person testimonials for the school that I hope others will see and then head to our school website. See blog here: http://oldnortheast.patch.com/blog_posts/one-school-one-book-reading-to-your-children

    Do you think it’s important for blogs to be ON the school’s website? Or just to have a blog that always mentions the school?

    • Heather,

      Thanks for sharing your blog! I just looked at your blog and this is a great way to connect to the community. Great job!!! Your references to Canterbury will drive people to your website. So, I applaud you in your strategy.

      I would also suggest that you need a blog on your school’s website. By doing this, it will provide search engine optimization value for your own website. The blog you are writing has no effect on your website’s SEO. However, it does help with provide a link to your website.

      My recommendation is that you need both. However, most schools need to begin with a blog on their own website. You should model your blog after the one on Sewickley Academy’s website (www.sewickley.org). They use FinalSite for their website and WordPress for their blog.

      Keep up the great work at Canterbury!

      Rick

  2. Laura E says:

    We recently started our school’s blog at Sunnyside Christian School. While it’s been a little tough to convince the administration to blog on a regular basis, the feedback I’ve had from parents is motivation enough! Also, the number of hits we receive on the blog has surprised me!

  3. Heather,

    Hi. I couldn’t agree with Rick more for all of the reasons he mentioned!

    What we’ve done with our blog at Sewickley Academy is to post first to our blog and then to repost selected articles to our local Patch blog including a link back to the original post on our blog. Here is an example:
    3 Steps To Transition Your Child Back Into a School Schedule.

    We get the SEO value at Sewickley Academy and also get to extend our reach through the Patch blogs.

    Hope that helps and keep up the great work!

    Thanks,
    Brendan

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