Word of Mouth Marketing Resources for Schools

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Word of Mouth is the number one way that prospective parents find out about a school. However, most school leaders don’t have an effective word of mouth marketing plan.

Andy Sernovitz, in his book entitled Word of Mouth Marketing, defines it as “Giving people a reason to talk about your stuff [your school] and making it easier for that conversation to take place.”

My goal is to help school leaders develop and implement an effective word of mouth marketing plan. The following are some helpful resources on the topic of word of mouth marketing for private schools:

Webinars on Word of Mouth Marketing

Blog Posts on Word of Mouth Marketing for Schools

Books on Word of Mouth Marketing

  • Word of Mouth Marketing by Andy Sernovitz
  • Brand Advocates by Rob Fuggetta
  • What’s Your Purple Goldfish? by Stan Phelps
  • Brains on Fire by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones
  • The Face to Face Book by Ed Keller and Brad Fay
  • The Dragonfly Effect by Jennifer Aaker and Andy Smith

Websites, Blogs and Associations on Word of Mouth Marketing