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The following are some great resources to consider using in your school’s strategic marketing and enrollment growth effort:


The following books are “must reads” for administrators that want to learn as much as they can about key marketing strategies to implement at their schools:

  • The Celebrity Experience by Donna Cutting
  • Word of Mouth Marketing by Andy Sernovitz
  • The Purple Cow by Seth Godin
  • The Referral Engine by John Jantsch
  • Likeable Social Media by Dave Kerpen
  • The NAIS Handbook on Marketing Independent School by Kathleen Hanson