Ware Academy struggled with various aspects of their marketing plan. They relied heavily on traditional outbound strategies to attract new families and retain current students. Their head of school knew there was room for improvement in their messaging.
“We did not place a substantive emphasis on the Ware Story in our social media posts nor on our websites,” he said. “Word of mouth marketing was not formalized by the school, and we did not rely on data to drive our efforts and decisions.”
Thomas had been exposed to Enrollment Catalyst at an accreditation seminar and began reading Rick’s blog posts. Through conversations with other schools who had worked with Rick, he was influenced to make the phone call.
“Rick always a phone call away; he is genuinely engaged with the culture of your school,” he said.
Ware Academy’s inquiries increased almost immediately and significantly after partnering with Enrollment Catalyst. As a result, they enrolled the highest number of new families for the school year.
“Our presence in the community as an educational alternative has increased,” Thomas said. “Rick Newberry is worth every penny. His services and knowledge are a wise investment.”
Thomas L. Thomas, III, Head of School