In partnership with the Association of Christian Schools International, Enrollment Catalyst and North Star Marketing are delighted to present the ACSI Enrollment & Marketing Webinar Series. Through a blend of teaching and panel-style conversations, Rick Newberry and Andy Lynch will engage with experienced practitioners — Heads of School, Directors of Marketing, Directors of Admissions, and even a few agency-side Education Marketing Managers — to discuss important strategies for growth and retention.
The Role of the Head of School in Enrollment Growth
Thursday, April 21 at 2:00 p.m. EDT
Think your enrollment numbers fall on the shoulders of marketing or admissions staff? Think again. The Head of School is a key player in fostering and sustaining growth. But unfortunately, many Heads of School are far less involved with the marketing and admissions team than they need to be. This webinar highlights realistic strategies for how school leaders can be engaged regularly in recruitment and retention efforts. It is a must-watch for any school administrator who wants to enhance their leadership style to retain students and attract new families.
— PANELISTS —
Jay Ferguson, Ph.D.
William Mott, Ph.D.
Exploring Admissions and Marketing Team Roles, Responsibilities, and Structures (for Schools of All Sizes)
Thursday, May 5 at 2:00 p.m. EDT
Your school’s commitment to staffing the admissions and marketing effort is critical to your success, but many schools struggle to organize their teams effectively. In this webinar, we will discuss your team’s structure, roles, and responsibilities to help position your school for enrollment growth. Andy Lynch will interview Rick Newberry and a panel of North Star team members who worked with Rick when they served in marketing and admissions roles at Christian schools. Schools of all sizes will benefit from this discussion.
— PANELISTS —
Creating and Launching a Word-of-Mouth Marketing Plan
Thursday, May 19 at 2:00 p.m. EDT
Word-of-mouth is the number one way that parents first learn about your school. However, most school leaders don’t have a plan in place to intentionally cultivate word-of-mouth. During this webinar, we will discuss how to create, launch, and sustain your word-of-mouth marketing plan by inspiring your parents to be ambassadors in the community.
Leveraging Online Marketing to Drive Interest from Right-fit Families
Thursday, June 2 at 2:00 p.m. EDT
More and more schools are going deeper into the world of online marketing, aiming to connect with families on the other side of the screen. But unfortunately, many schools waste a lot of time and money on digital strategies. In this webinar, Rick and Andy will interview several Christian school marketing and admissions leaders who are cracking the code and generating positive results through SEO, paid search, paid social, and more.
North Star Marketing
Andy is the President & CEO of North Star Marketing, an enrollment marketing firm based in Greensboro, North Carolina. Andy started North Star in 2000 and took on the firm’s first independent school client in 2001. Today, the firm has 25 full time team members and serves education clients across the country.
North Star Marketing has four areas of focus: lead-generation, website development, messaging, and branding. Andy has led numerous strategic initiatives for schools, including:
- Message Workshops
- Seasonal Message Map Workshops
- Communications plans
- Educational model naming and development
- Lead-generation campaign creation
- Age-and-Stage™ recruitment strategies
- Website builds
Andy is a regular speaker for national and state associations. He studied public relations, journalism, and English at Bob Jones University and started North Star Marketing shortly after graduating. He was an organizer for the world’s largest pillow fight, a record which stood for about a week. Andy is an avid soccer fan (and sometimes player), and supports Liverpool Football Club (YNWA!). He and his wife, Sheryl, live in Mebane, NC, have three (remarkable) children, and attend Church of the Vine.
Rick Newberry, Ph.D., is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their enrollment.
His expertise in enrollment management strategies, marketing planning and institutional brand development provides in-depth educational consultation to independent, private and faith-based schools across the nation. With over 30 years of educational leadership experience in both higher education and K-12 levels, Rick has served as the executive director of development and enrollment management at a private university and as well as head of a large private school.
Through his successes and expertise, Rick has helped hundreds of schools throughout the nation achieve their strategic marketing and enrollment goals.
Rick holds a Ph.D. from Michigan State University in educational leadership and is a regular speaker at many educational conferences on the topics of marketing, branding, enrollment management and leadership.
Rick is married to his wife Janine and has two sons, Caleb and Benjamin. As a family they love Starbucks, the beach, Disney and Universal Studios, and riding rollercoasters.