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Internal Marketing

Real Stats, Real Stories

This summer I had the opportunity to conduct several parent focus groups at an independent school. During my focus groups, I typically ask parents the following questions:

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Nine Ways Faculty and Staff Can Market Your School

When I was head of school, I always looked forward to the start of a new school year. The beginning of a new year typically starts with a week of kick-off meetings with the faculty and staff. The mood is positive as everyone returns from their summer and is focused for a new school year. This […]

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The First Day of School

I can’t believe that it is that time again! My two boys begin school on August 22 (they attend a private school in St. Petersburg). I am taking them to Orlando for a long weekend for one of our last summer hurrahs. Our goal is to ride several rollercoasters and to enjoy the water slides […]

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Marketing Your School to Your Students

I just spent the past two days at Grace-St. Luke’s Episcopal School in Memphis, TN (www.gslschool.org). Enrolling around 500 students from pre-K to 8th grade, GSL has established itself with a solid academic reputation preparing students to enroll in competitive high schools in the Memphis area. While many things stood out from my visit, there […]

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The Head of School as Chief Marketer and Storyteller

Marketing begins at the top. Current parents and prospective parents want to hear from the head of school. Not only do they want to hear news, they want to hear stories about your school. The Head of School is the chief storyteller for your school. “The leader’s role in the organization can be that of […]

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Two Outstanding Events with Outstanding Results

One of the things I like best about working with schools across the country is that I get to see new ideas that actually work. Recently, I came across two great events that might help you in your enrollment and internal marketing effort.

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Roll Out the Red Carpet

Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]

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Standing Out in a Crowded School Market

Let’s face it the school market is very competitive. Parents have many choices when it comes to selecting a school for their child. While it is essential to communicate and showcase your school’s strengths and unique benefits, it is also critical for your school to stand out. Exceptional customer service can help your school stand […]

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Five Re-Recruitment Strategies for your Transition Grades

Most schools typically lose students during the transition grades. These grade levels are from preschool to Kindergarten, fifth to sixth and eight to ninth grades. These transition grades should be the main focus of your re-enrollment strategy. Some of the strategies that work well for schools include:

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Re-Recruitment, Re-Enrollment, Right Now

It’s hard to believe that 2011 is just a few days away. After you have watched the ball drop and you have rang in the New Year, you will hit the ground running at your school with re-enrollment. I know, it’s hard to believe you will be re-enrolling your families since you just started school […]

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