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Financial Aid

Is Variable Tuition Right for Your School?

Is Variable Tuition Right for Your School?

  In every school that I have partnered with, cost continues to be an issue among parents. When I conduct a parent survey, I can predict that affordability will be one of the lowest rated areas of satisfaction and tuition will be one of the least liked areas of the school. Cost is the most […]

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Variable Tuition Leads to 10% Growth at Fredericksburg Christian

Variable Tuition Leads to 10% Growth at Fredericksburg Christian

In May 2013, Rick Yost, Superintendent of Fredericksburg Christian Schools (VA), reached out to me. His school had experienced steady enrollment decline since a high of 1,299 students in 2005-06 to their low of 781 in 2013-14. As I began working with Rick and his team, we implemented an intensive marketing and enrollment plan. A few […]

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A Data-Driven Enrollment Analysis for Private Schools

A Data-Driven Enrollment Analysis for Private Schools

It’s back to school time.  It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals?  As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]

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Does Your School’s Financial Aid Budget Float?

In the 90’s, while I worked at the executive director of enrollment management at Cornerstone University in Grand Rapids, MI, financial aid was a critical component of our strategy to grow the enrollment. One of the most important changes we made was to create a financial aid budget and strategy that maximized net tuition revenue […]

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