Awareness to Advocacy: Helping Prospective Parents Navigate the Buyer Journey

These phases include Awareness, Consideration, Decision, Evaluation, and Advocacy. As they progress from one stage to the next, their interests, questions, and objectives evolve. This webinar will help you understand the buyer journey and anticipate the needs of your school’s target audience — from prospective parents to enrolled families. You’ll learn how to better align your marketing, enhance website content, generate more qualified leads, and boost word-of-mouth marketing. Don’t miss this chance to explore a variety of ways to better engage families in your community.

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KYLE SAVERANCE

Kyle Saverance, Director of Client Engagement at North Star, has 15 years of experience in enrollment marketing. He works with colleges, schools, and trade programs nationwide to help them develop more holistic marketing strategies.

Rick.Newberry@EnrollmentCatalyst.com

Call for more info! 727.647.0378

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Rick.Newberry@EnrollmentCatalyst.com
Phone: 727.647.0378
Copyright 2021 Enrollment Catalyst

HELPING PROSPECTIVE PARENTS NAVIGATE THE BUYER JOURNEY

Variable Tuition, Continuous Enrollment and Other Innovative Marketing Strategies

When parents evaluate education options for their child, they move through sequenced phases called “the buyer journey.”

Awareness to Advocacy:

KYLE SAVERANCE

Kyle Saverance, Director of Client Engagement at North Star, has 15 years of experience in enrollment marketing. He works with colleges, schools, and trade programs nationwide to help them develop more holistic marketing strategies.

Andy Lynch is the President and CEO of North Star Marketing. For more than 20 years, Andy has partnered with school clients to help them boost enrollment numbers through strategic marketing solutions.

ANDY LYNCH

Andy Lynch is the President and CEO of North Star Marketing. For more than 20 years, Andy has partnered with school clients to help them boost enrollment numbers through strategic marketing solutions.

Too many projects, not enough time? Let’s talk about principles of prioritization.

ANDY LYNCH

Andy Lynch is the President and CEO of North Star Marketing. For more than 20 years, Andy has partnered with school clients to help them boost enrollment numbers through strategic marketing solutions.