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January, 2015Archive for
10 Things I’ve Learned about Marketing from Parent Focus Groups
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,School Growth,Web-based Marketing Strategies,Word of Mouth Marketing
I have conducted hundreds of focus groups with parents at independent, private and faith-based schools in recent years. In every parent focus group, I am interested to learn about their perspectives on the school, as well as their search process, which has implications for the marketing and enrollment strategy. Some of these perspectives and findings […]
Current State of School Websites — An Interview with Peter Baron
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies,Website
WhippleHill and Blackbaud recently published an e-Book showcasing their research on “Enhancing Web Navigation and the Rise of Responsive Design.” You can download the e-Book by clicking here. This is a great resource for reviewing the current state of private, independent and faith-based school websites. Peter Baron is the Senior Product Marketing Manager at Blackbaud’s […]
Highlands School in Birmingham Selects Enrollment Catalyst
Please welcome Highlands School in Birmingham, AL, to the Enrollment Catalyst Program. Highlands School was founded in 1958 and is an independent school distinguished by their diverse community and a commitment to academic excellence, creative expression, and leadership development. The school enrolls students from Preschool thru 8th grade. Highlands School is led by Kavita Vasil, who […]
Is Your School One of the 9%?
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
A couple of weeks ago, I decided to pick up a Sunday newspaper at the local gas station. I used to be a full-time subscriber, but now I get all of my news on my iPad. However, every now and then, I like to flip through the sections and review the Sunday ads. In this […]
Barnesville School of Arts & Sciences Partners with Enrollment Catalyst
Please welcome The Barnesville School of Arts & Sciences as a new partner in the Enrollment Catalyst Program. Barnesville is an independent private school in Montgomery County, Maryland, offering innovative preschool through 8th grade programs. The school offers a broad-based educational experience that integrates the arts with science, technology, and nature while fostering a culture of […]
Storytelling on your School’s Website — An Interview with Finalsite’s Tim McDonough
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Website
Tim McDonough is the Director of Client Success at Finalsite. I have known Tim for several years as we have crossed paths at many conferences. Recently, I had the opportunity to interview Tim about Finalsite’s website work with schools and how storytelling is a key component of a school’s Web strategy. What are the most […]
A Private School Secret Shopping Experience
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Recently, I conducted a “secret shopper” project for one of my school clients. I hired an associate to act as a prospective parent in this private school secret shopping experience. She began her search by looking for schools on the Web. Then, she contacted about 7-8 schools through their website inquiry forms and placed phone […]
Rick Newberry to Speak at FL Christian School Conference
Dr. Rick Newberry will be speaking at the upcoming Strengthening Christian Schools Conference in Largo, FL (St. Petersburg area). The conference will be held at Indian Rocks Christian School (First Baptist Church) on Thursday and Friday, February 5-6. Rick will be presented two 3-hour sessions (sessions are repeated). His session is entitled: Get S.M.A.R.T (Strategic […]
Top Private School Marketing Blog Posts – 2014 in Review
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
It’s hard to believe that 2014 is over. I hope that you had a great year. As I look back over 2014, I am thankful for the continued opportunity that I have had to impact schools in their enrollment and marketing effort. Thank you for following me along the way! Last year I spoke at […]