Upcoming AISAP Webinar: “Telling Your School’s Story Online”
Independent, private and faith-based schools don’t tell their story very well.
I see it all the time. Websites look the same. Facebook pages focus on events and announcements.
Stories should bring your school to life through your students, parents, faculty and alumni. This should be the purpose of your website and social media channels.
After all, your prospective parents better connect to real stories rather than marketing messages and elevator speeches.
I believe that your core marketing strategy is story-telling (see my earlier blog post on this topic).
In fact, you probably don’t need a director of marketing at your school. Rather, you need a director of story-telling.
On Wednesday, April 9, I will be presenting a webinar for AISAP on “Telling Your School’s Story Online.” This is similar to the session I have presented at a few conferences, including last summer’s AISAP Annual Admissions Institute.
During this webinar I will share over 50 examples of how schools are using their website and social media channels to tell their stories online. You will not want to miss this webinar.
I am presenting this webinar two times on Wednesday, April 9: 11am and 3pm EDT. For AISAP members, the cost is free (this is one the many benefits you receive from AISAP membership. For non-members, the cost is $50.
You can click on the following link to register for this webinar as well as to view all of the webinars that AISAP offers.
If you have a great example of how you are telling your school’s story online and you want me to include it in my webinar, please comment here or email me directly at Rick.Newberry@EnrollmentCatalyst.com.