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August, 2012Archive for

Private School Marketing Lessons on Love

Private School Marketing Lessons on Love

I enjoyed hearing Andy Sernovitz share three lessons on love at the Word of Mouth Crash Course earlier this year (www.wordofmouth.org). He said, “Essentially, word of mouth marketing works when there is love — a love between someone and a product or service.”  First, he said that new love is powerful; it makes you talk. […]

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Lip Dubs for Private Schools and An Example from Yale

Lip Dubs for Private Schools and An Example from Yale

Marketing your school should inspire and ignite your creativity. With so many tools available for your use and creative people all around you, there are many innovative ways that you can market your school. Take the idea of a “Lip-Dub” for example. A lip dub is a type of video that combines lip synching and audio […]

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A Data-Driven Enrollment Analysis for Private Schools

A Data-Driven Enrollment Analysis for Private Schools

It’s back to school time.  It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals?  As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]

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Mouth-to-Mouth – Your School’s Best Marketing Strategy

Mouth-to-Mouth – Your School’s Best Marketing Strategy

Now that I have your attention, the “mouth to mouth” image you might have isn’t the mouth-to-mouth I am talking about! Let me explain. It seems like all the talk on marketing a school today is about web-based strategies. From Facebook to Twitter to blogs to YouTube to the newcomer Pinterest, private school marketing and […]

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