May, 2012Archive for

Marketing Your School by Giving “Stuff” Away

Marketing Your School by Giving “Stuff” Away

One of the highlights from attending the Word of Mouth Crash Course was all of the free stuff that they gave away. After I registered for the conference, they sent me a copy of the Word of Mouth Marketing book. At the conference, I received a WOM backpack, free book, and two www.wordofmouth.org T-shirts. Andy […]

Four Photo Strategies to Tell Your School’s Story

Four Photo Strategies to Tell Your School’s Story

A picture is worth a thousand words, a few likes on Facebook and the engagement of your fans online. I love pictures. I have a box of pictures on my top shelf stored away in a box. These pictures tell the story of my life—from the time that I was a baby, through high school […]

9 Strategies Presented at the Word of Mouth Crash Course

9 Strategies Presented at the Word of Mouth Crash Course

Last week I attended the Word of Mouth Crash Course in Austin, TX. This one-day conference provided an intense program of rapid-fire sessions by some of the leaders in the word of mouth marketing movement. This conference provided marketing strategies applicable at a private school. One of the highlights for me was meeting Andy Sernovitz, […]

An Admissions Strategy to Reach Out to Feeder Schools

An Admissions Strategy to Reach Out to Feeder Schools

One of the strategies that private school admissions directors often consider is how to effectively reach out to feeder schools.  The question I hear private school admissions directors and marketing committees ask: “How can we provide awareness at our key feeders to attract their families to our school?” Most often the strategies are centered on […]

Marketing and Enrollment Resources for Private Schools

Marketing and Enrollment Resources for Private Schools

I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.”  As part of […]

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