April, 2012Archive for

Seven Mistakes Private Schools Make on Their Website

Seven Mistakes Private Schools Make on Their Website

In the past week I have reviewed over 200 private school websites. Some of the websites are really good, and some of them are really bad.  Your school’s website should be your number one marketing priority. It should be the strategic focus of your energy and resources in your school’s marketing and enrollment effort. In my […]

13 Ways to Tell Your School’s Story through Video

13 Ways to Tell Your School’s Story through Video

Video is one of the best ways to tell your school’s story. Gone are the days of the professionally produced 10-15 minute video for private and independent schools. If anything, you need a much shorter video to showcase your school and some additional video vignettes. If you are planning to produce a short video produced […]

Three Word of Mouth Marketing Strategies for Private Schools

Three Word of Mouth Marketing Strategies for Private Schools

I recently registered to attend the Word of Mouth Crash Course in Austin, TX, on May 10. This looks to be an idea-packed event that will be well worth my time (by the way, I  have four 25% discount coupons if you are interested in joining me…just let me know!). I have been intrigued with […]

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