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January, 2012Archive for

It’s Time to Survey Your Parents, Part 2

It’s Time to Survey Your Parents, Part 2

Building on my previous blog post, I want to continue our discussion on the use of parent satisfaction surveys in private schools. We will examine the timing of your survey, the response to expect, the delivery method to consider, and the results to communicate.  Survey Timing Parent surveys can be launched any time throughout the […]

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It’s Time to Survey Parents at your School, Part 1

It’s Time to Survey Parents at your School, Part 1

One of the greatest influences on your school’s retention rate is parent satisfaction. When your parent satisfaction is high, your retention rate will correspond to this level.  And, the converse of this is true—a lower level of parent satisfaction will correspond to a lower rate of retention.  Retention is a measurement of your parent’s satisfaction […]

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Four Reasons Why Your School Needs a Facebook Welcome Page

Four Reasons Why Your School Needs a Facebook Welcome Page

There is so much more to Facebook than posting updates on your school’s wall. Many big businesses and brands have Facebook welcome pages. Only a few private schools have them.  I just launched a Facebook welcome page for Enrollment Catalyst. You can check it out at www.facebook.com/enrollmentcatalyst (if you have already “liked” my page you will […]

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A Better Way to Market Your School’s Open House

A Better Way to Market Your School’s Open House

Word of mouth marketing should occur naturally. When parents are satisfied with their experience at a private school, they will tell their friends. However, just because word-of-mouth should occur naturally, you should make every effort to facilitate it at your school. Facilitating word-of-mouth should be a marketing strategy you use to encourage prospective parents to attend your school’s […]

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Three Ways to Ask Parents for Referrals to Your School

Three Ways to Ask Parents for Referrals to Your School

Sometimes we have not because we ask not.  I believe it is important to ask for referrals when you are marketing your private school. Think about all of the different groups of people you connect with and then develop a strategy to ask them for referrals. Prospective parents and brand-new parents can be one of […]

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