March, 2011Archive for

Paying your Parents for Referrals

It’s a very tempting strategy—especially when you are doing everything you can to generate new student enrollment at your school. A couple of years ago I was working with a school that was giving out large tuition discounts to current families that referred new families to their school. During my site visit I asked them […]

To Blog or Not to Blog?

That is the question for you and your school. And the answer is a resounding YES. Whether you are the head of school or the marketing director of a private school, let me give you several reasons why you should blog:

Telling Your School’s Story

Most school leaders do not tell their story very well. Think about it. We live in a world that thrives on stories. We pay money to sit in front of a large screen for two hours to be drawn into a story. We sit around the table telling our family members stories about our day and our lives. […]

Marketing 24/7 at Milpitas Christian School (CA)

Indian Rocks Christian School (FL) Experiences Record Re-enrollment

A Data-Based Enrollment Dashboard

During the next six months, school administrators will focus on their enrollment numbers as they prepare for the upcoming school year. Budgets will be created based on these numbers. Positions and programs will be added or eliminated based on these numbers. This data is critical for a school.

Saint Stephen’s Episcopal School (FL) Partners with Enrollment Catalyst

Advertising Your School on Facebook

It’s amazing that there are over 600 million users worldwide on Facebook and it’s very likely that your school’s target population is using this social media site. As the number one social media site, it is critical for schools to utilize Facebook as a way to target prospects. While you must do this by building […]

Undercover Head of School

I normally don’t watch TV except for sports and the news. On Sunday evening I was flipping through the countless cable channels and came across the show, “Undercover Boss.” Immediately this show grabbed my attention as it featured one of the owners of the Chicago Cubs going undercover.